2025 - EASTER IN MOLFETTA

BIT in Milan: a little unexpected and a lot of excitement!
 

Easter in Molfetta is much more than a religious celebration: it is an authentic experience of rituals, tradition, culture and gastronomy. For this reason, we brought its magic to the BIT - Borsa Internazionale del Turismo (International Tourism Exchange) in Milan, one of the most important events for the tourism sector, on behalf of the Municipality of Molfetta.
 

An immersive experience of culture, music and typical flavours
 

Our goal was to involve tour operators with an emotional experience that would tell the story of Easter in Molfetta through video projections, live music and typical tastings. Accompanying the tale of Easter rites was the Bassa Musica Città di Molfetta, whose solemn marches have always played a central role in the local tradition.
 

And the gastronomic part could not be missing! We prepared a tasting of scarcella, the typical Easter cake from Molfetta, to let those present savour a piece of our culinary history and culture.
 

The unexpected...
 

Everything was ready, organised down to the last detail. But a few minutes before the start of the presentation, we discovered a little unexpected: a box of scarcelle had disappeared!
 

The cupboard, carefully guarded by the regional Infopoint staff, seemed to be in order, but one of the packages intended for tasting was missing. After a quick search, the surprise: the box had been thrown into a bin... and a good number of scarcelle had mysteriously disappeared!
 

Mission accomplished (despite everything!)
 

After a moment of panic, we remembered that we had strategically hidden other packages of scarcelle. So, between a laugh and a sigh of relief, we managed to complete the presentation successfully, giving the public a taste of Easter in Molfetta.

website > https://www.settimanasantainpuglia.it/en/cities/the-ti-te.html

2024 - MASKS

We want YOU! as the creator and coordinator of the communication campaign.

Europe trusts us! With courage and a hint of trepidation, we cast off our moorings and venture into unknown territories, dreaming of new horizons. With stubbornness, you tear down walls, mistrust and, despite some "quacquaraquà" or "empty pockets", you meet those who will turn out to be your companions on this new journey.

Then, unexpectedly, a signal arrives from Spain, a whatsapp message to which Portugal, Romania and Italy immediately reply. Finally, after a few months, the long-awaited email from the European Commission arrives for the project"MASKS unveiling the arts and works behind the masks": Congratulations... the three-year project has been approved!!! (2024-2026).

An alliance of 12 partners to tell the story of traditional and archaic masks, consisting of three European universities, twovocational training institutes, two business associations, two SMEs, two research institutes and a museum.The project will be carried out by three European universities, two business associations, two SMEs, two research institutes and a museum, carrying out a training action that includes online training, mobility and a living laboratory activity.

This project demonstrated how effective communication can overcome cultural barriers and promote local traditions. Explore other projects where I have used similar strategies to achieve extraordinary results.

website > www.unveilingthemasks.uva.es

video > https://youtu.be/dJ8aUiIu-kI

video > Tricarico (mt) - Italy - https://www.youtube.com/watch?v=1vs-8td0RSw&t=7s

From 1980 to the present day

It is a story that goes way back, becoming over time a concrete entrepreneurial reality in the fields ofpublishing, packaging and territorial marketing, through the design and realisation of communication artefacts and tourism and cultural promotion projects for local administrations and private entities.

Inventing from nothing and daily building a human and professional path of knowledge and know-how, enhancing local resources and promoting local traditions.

We specialise in tourism and cultural promotion through institutional events and public-private partnerships. Explore other projects that have helped enhance and promote the Apulian territory and other local realities.

Contact us today to learn more and to discuss how we can work together to promote your territory or company through territorial marketing strategies.

website > www.editricelimmagine.it

website > www.etichettelimmagine.it

video > https://youtu.be/qzcmhjfnsBM?feature=shared

video > https://youtu.be/NrNbJZDwFAk?feature=shared

2023 - INDUSTRIA FELIX AWARD

THE TOURISM INDUSTRY THAT COMPETES 'Among the best companies in the tourism industry, competing in the fields of communication, culture, information and entertainment, in terms of management performance and financial reliability Cerved

Over the years, we have been committed to promoting travel itineraries linked to the authenticity and typicality of Apulia and its local communities, represented by its intangible cultural heritage of local traditions, folklore and food and wine.

Emotional itineraries told through the mystery of the hooded faces of Easter rites and the historical re-enactments of patronal festivals, the paths of 'slow travel', rather than the tastes and smells of its traditional food and wine products.

Narratives that, by safeguarding the production and transmission of rituals, symbols and images that local communities have jealously guarded for centuries, contribute to keeping collective history present in everyone's memory in a continuous dialogue between tradition and innovation.

Contact us today to find out how we can work together to promote your territory through cultural and tourism marketing strategies, and view our projects

website > www.editricelimmagine.it

2023 - BIT MILANO

Borrowing the title of the famous song by the artist Deodato, for the presentation of the Pugliautentica.it tourist and cultural promotion project at BIT - the Milan Tourism Exchange, I decide that we have to 'make noise', get noticed, otherwise there is no point in going to the Fair.

And so I hired the Bassa Musica Città di Molfetta, led by maestro Aldo Gargano, who for the whole day wandered around the stands at the Fair to the sound of traditional and folkloristic music, creating merriment and mayhem among all the visitors and tour operators present at the Fair, who were amazed and surprised by so much musical merriment.

Minister Matteo Salvini himself, visiting the Puglia region's stand, was enchanted.

But where has the bass drum gone? I had had it sent to the fair many days before and, to keep up the stress, a few hours before the arrival of the Bassa Banda at the Fair, the bass drum was still wandering around among the couriers in the province of Como.

In short, if it had not arrived that morning, the musical performance would have gone up in smoke, jeopardising an important moment of tourist promotion of Apulia auetntica and the opportunity to make Molfetta 's local resources and cultural tradition known to the tourism operators present.

And I would have gone up in smoke too....

This initiative is part of our tourism and cultural promotion projects for local administrations and the enhancement of Puglia's local traditions.

website > www.pugliautentica.it/en/home.html

video > https://www.youtube.com/watch?v=JGa2IEa5MHg

 2021 - PUGLIAUTENTICA.IT

This is a RED ZONE, Mr Armenio! mayors and municipal councillors answered me on the phone. In the first months of 2020, the country was at a standstill due to the pandemic and it was forbidden to travel by any means.

We were all living in a moment of 'suspension' and talking about tourism, travel and holidays might have seemed inappropriate to many.

Instead, it was precisely the lever on which I aimed to stimulate the administrators to already think about the post-pandemic period, when the world would start up again. It was time to be prepared for the restart with targeted tourism and cultural promotion projects.

The turning point was precisely this: to go further, broaden our horizons and look to the future with optimism, enhancing local resources and promoting local traditions.

I decided to group our contents, on which we had been working for the past few years (from Easter events to patronal festivals, from the Christmas period to the Paths of the Soul and food and wine excellences), within a single brand, with an easily identifiable claim: PUGLIAUTENTICA.IT, the Apulia you have never seen.

Fourteen municipalities from the Gargano to the Ionian Sea and fifteen Apulian agri-food companies have joined the 'network', creating synergies for territorial development and promoting territorial marketing for local administrations and private entities.

With our e-commerce activity, we ship agri-food products throughoutEurope, contributing to the tourist promotion of Apulia.

website > https://www.pugliautentica.it/en/home.html

video > https://www.youtube.com/watch?v=JGa2IEa5MHg&t=4s

press > www.pugliautentica.it/parlano-di-noi.html

press: www.rainews.it/tgr/puglia/articoli/2021/05/pug-Puglia-autentica-turismo-cultura-agroalimentare-097ed912-afb4-40f4-917b-4a1477c63ea2.html