2023 - BIT MILANO

Borrowing the title of the famous song by the artist Deodato, for the presentation of the Pugliautentica.it tourist and cultural promotion project at BIT - the Milan Tourism Exchange, I decide that we have to 'make noise', get noticed, otherwise there is no point in going to the Fair.

And so I hired the Bassa Musica Città di Molfetta, led by maestro Aldo Gargano, who for the whole day wandered around the stands at the Fair to the sound of traditional and folkloristic music, creating merriment and mayhem among all the visitors and tour operators present at the Fair, who were amazed and surprised by so much musical merriment.

Minister Matteo Salvini himself, visiting the Puglia region's stand, was enchanted.

But where has the bass drum gone? I had had it sent to the fair many days before and, to keep up the stress, a few hours before the arrival of the Bassa Banda at the Fair, the bass drum was still wandering around among the couriers in the province of Como.

In short, if it had not arrived that morning, the musical performance would have gone up in smoke, jeopardising an important moment of tourist promotion of Apulia auetntica and the opportunity to make Molfetta 's local resources and cultural tradition known to the tourism operators present.

And I would have gone up in smoke too....

This initiative is part of our tourism and cultural promotion projects for local administrations and the enhancement of Puglia's local traditions.

website > www.pugliautentica.it/en/home.html

video > https://www.youtube.com/watch?v=JGa2IEa5MHg

2003 - OPERA ASSOCIATION

COVER those poster! This was the peremptory order of the then Mayor of Molfetta.
 

I was immediately summoned by the resentful and quite angry ASM president who wanted clarifications and justifications on this summer billposting campaign that we had undertaken 'without his knowledge'.

A civic education campaign done at our expense, to make citizens more aware of the need to respect the environment and the territory.

The messages used were ironic and deliberately provocative to try to stir everyone's consciences: from "don't be a piece of shit in the street", to "smooth gassed or vastaso" to "taste of salt or taste of pork" (the latter campaign aimed at those who still abandon waste on beaches), with a final competition on social media to stimulate readers to come up with a new slogan that we would then use for the final billboard campaign.

During the years of the Association's life, which was non-profit, we were also involved in organising musical events, art exhibitions, and cultural meetings to promote the cultural and tourist excellence of the Apulian territory, with an intense territorial marketing activity.

This project was part of our efforts to promote tourism and enhance local resources, demonstrating the effectiveness of our commitment to cultural promotion and territorial cultural innovation.

2005 - ZAPPIMPRESA

Let us TRY TO TELL our story. When we set up in 1993, our factory was our fourth shed. At the beginning of the 2000s, the craft and industrial area of Molfetta was rapidly taking on the shape and appearance of a new city, but it was a world unknown to everyone, a world made up of new entrepreneurial realities that were springing up in the most diverse sectors: from crafts to trade, from mechanics to services.

And here was the idea of creating a communication tool that would serve precisely to develop knowledge and awareness on the part of all the protagonists in the development of an area: institutions, trade associations, professionals, entrepreneurs, with the aim of telling the world about themselves and their specificities and entrepreneurial qualities.

To create a continuous dialogue with the city so that the industrial zone would not be a foreign body to the Molfetta community. Thus was born ZAPP IMPRESA, a bi-monthly magazine.

The magazine was also in English and was sent free of charge to all Italian and European chambers of commerce and sold at newsstands. This territorial cultural promotion and innovation project highlighted our expertise in involving public and private entities to create synergies for territorial development through a territorial marketing strategy.

Through collaboration with local administrations and private companies, we created networks between public and private entities, promoting local resources and enhancing the territory of Molfetta. Our territorial marketing strategy has contributed to making Molfetta an attractive business destination, offering a platform to tell the specificities and entrepreneurial qualities of the area.

2006 - NINE MERCHANT AT THE FAIR

Why don't we try to SHARE our know-how to create new business opportunities with other colleagues?"

Why not try to network and create synergy among entrepreneurs? For the first time in our city, nine companies from Molfetta's industrial area shared an exhibition space within one of the most emblazoned trade fairs of the time, Bari's Fiera del Levante. 

- Cattolica Popolare - Globeco - Gaudio - Giesse Impianti - Grossano Arredamenti - Inottica - Molfetta Outlet - Remec - Sitec were the nine companies that immediately joined the promotion and marketing project, self-financing themselves and without any public contribution.

Business activities that were different from each other, but shared an idea, a vision, a territorial marketing project.

At the end of the trade show event, my office was filled with floral tributes as a sign of gratitude from colleagues for the work they had done and the excellent business results they had achieved, with a commitment to try again from scratch the following year.

This success highlighted our expertise in networking between public and private entities, promoting local resources and enhancing the territory of Molfetta.

The territorial marketing project "NOVEMERCANTIinFIERA" has further strengthened our ability to make our region's city of Molfetta more attractive for new business opportunities and economic development.