2025 - EASTER IN MOLFETTA

BIT in Milan: a little unexpected and a lot of excitement!
 

Easter in Molfetta is much more than a religious celebration: it is an authentic experience of rituals, tradition, culture and gastronomy. For this reason, we brought its magic to the BIT - Borsa Internazionale del Turismo (International Tourism Exchange) in Milan, one of the most important events for the tourism sector, on behalf of the Municipality of Molfetta.
 

An immersive experience of culture, music and typical flavours
 

Our goal was to involve tour operators with an emotional experience that would tell the story of Easter in Molfetta through video projections, live music and typical tastings. Accompanying the tale of Easter rites was the Bassa Musica Città di Molfetta, whose solemn marches have always played a central role in the local tradition.
 

And the gastronomic part could not be missing! We prepared a tasting of scarcella, the typical Easter cake from Molfetta, to let those present savour a piece of our culinary history and culture.
 

The unexpected...
 

Everything was ready, organised down to the last detail. But a few minutes before the start of the presentation, we discovered a little unexpected: a box of scarcelle had disappeared!
 

The cupboard, carefully guarded by the regional Infopoint staff, seemed to be in order, but one of the packages intended for tasting was missing. After a quick search, the surprise: the box had been thrown into a bin... and a good number of scarcelle had mysteriously disappeared!
 

Mission accomplished (despite everything!)
 

After a moment of panic, we remembered that we had strategically hidden other packages of scarcelle. So, between a laugh and a sigh of relief, we managed to complete the presentation successfully, giving the public a taste of Easter in Molfetta.

website > https://www.settimanasantainpuglia.it/en/cities/the-ti-te.html

2003 - OPERA ASSOCIATION

COVER those poster! This was the peremptory order of the then Mayor of Molfetta.
 

I was immediately summoned by the resentful and quite angry ASM president who wanted clarifications and justifications on this summer billposting campaign that we had undertaken 'without his knowledge'.

A civic education campaign done at our expense, to make citizens more aware of the need to respect the environment and the territory.

The messages used were ironic and deliberately provocative to try to stir everyone's consciences: from "don't be a piece of shit in the street", to "smooth gassed or vastaso" to "taste of salt or taste of pork" (the latter campaign aimed at those who still abandon waste on beaches), with a final competition on social media to stimulate readers to come up with a new slogan that we would then use for the final billboard campaign.

During the years of the Association's life, which was non-profit, we were also involved in organising musical events, art exhibitions, and cultural meetings to promote the cultural and tourist excellence of the Apulian territory, with an intense territorial marketing activity.

This project was part of our efforts to promote tourism and enhance local resources, demonstrating the effectiveness of our commitment to cultural promotion and territorial cultural innovation.

2008 - HOLY WEEK in APULIA

but ONLY Molfetta? It was a question I was constantly hearing in the corridors of the BIT - Milan Tourism Exchange and also in the Molfetta infopoint, when tourists, after witnessing the Easter rites in my town, would ask about other locations.

I realized then that we had a huge tourist and cultural potential on our hands, and I immediately transformed the tourist-cultural promotion project from Holy Week in Molfetta to Holy Week in Apulia.

I immediately gathered the first adhesions of fifteen Apulian municipalities from Gargano to Salento: in the following years the municipalities became twenty-two. Regional institutional involvement was also needed, however, and not knowing where the office of the Regional Department of Tourism was, the then Regional Councillor Guglielmo Minervini put me in touch with the Regional Councillor for Tourism Massimo Ostilio, who with great enthusiasm approved our project, which also included the involvement of private companies.

A meticulous work of research, selection and analysis of Apulian processional events, where the emotional involvement on the part of the traveler becomes a strong point of the event and a tourist attractor. The creation of a specification signed by the municipal bodies, which guarantees the quality of the reception services offered to the traveler, has allowed the creation of a network among twenty-two municipalities in Puglia: from the Gargano to the Ionian Sea.

The design of itineraries divided by province to meet the needs and interests of travelers: THE GARGANO AND DAUNIA • IMPERIAL APULIA • BARI AND THE COAST • THE SALENTO • THE MAGNA GREECE

The creation of a bilingual pocket guide, a dedicated bilingual web portal, social activities, participation in trade fairs, with the aim of deseasonalizing and differentiating the tourism offer. This project was part of our plans to promote tourism and enhance local traditions, demonstrating the effectiveness of our territorial marketing.

Through collaboration with public and private entities, we created synergies for territorial development and the promotion of local traditions, emphasizing our ability to promote Puglia's cultural tourism by involving local governments and private companies.

Interested in promoting the culture and traditions of your region? Write to us now for a tailor-made consultation, and explore our initiatives that have had a significant impact.

website > www.settimanasantainpuglia.it

video > https://youtu.be/mFyxf_KhjRE?feature=shared

2007 - HOLY WEEK in MOLFETTA

"I want a beautiful MANIFESTO!" Was asked for it in my office by the then prior of the Confraternity of Death, Dr. Franco Stanzione, accompanied by photographer Antonio D'Agostino.

After a few days, I showed up at the appointment with more than the graphic layout of a poster, with two typewritten folders describing a promotional project on the rites of "Holy Week in Molfetta" at a total cost of 30,000.00 euros.

They were shocked to say the least: the prior immediately said that the Brotherhood could only contribute a small fee.

Thanks to the involvement of the private companies Remec, Cattolica Popolare, Oleificio Goccia di Sole, Top Service, Garden Hotel, Editrice L'Immagine, Rifindecor, ConfSud, and without any public contribution, the project took shape and substance and we set off in the realization of:

Exhibit space at the International Tourism Exchange in Milan

Stand for two months at theBari-Palese Airport

Infopoint at the headquarters of the Confraternity of Death

A bilingual catalog and web portal

Guided tours during the Easter period

This project was part of our plans to promote tourism and enhance local traditions, demonstrating the effectiveness of our territorial marketing.

Through collaboration with public and private entities, we created synergies for territorial development and promotion of local traditions. The pocket guide, the bilingual web portal, social activities, participation in trade fairs, and guided tours have underscored our ability to promote cultural tourism in the city of Molfetta, involving local governments and private companies.

This project highlighted our ability to create networks between public and private entities, promoting local resources and enhancing the territory of Molfetta. Our territorial marketing strategy has contributed to making Molfetta an attractive tourist destination, offering tourists a comprehensive experience that includes discovering the local traditions and cultural beauty of the region.