2012 - SANCTA

Get ready now IT'S YOUR turn. The hall was packed with national and international journalists and buyers who had arrived in Rome for the "Josp Fest the festival of the itineraries of the spirit," organized by the Opera Romana Pellegrinaggi now in its third edition that year.

I had to tell them and intrigue them with the new tourist-cultural container I had created, "SANCTA the places of the soul."

A new brand that told about the Easter rites of Holy Week, thepatronal festivals, the paths of the soul and the places of worship in Apulia.

"SANCTA" in short was a new brand related to the religious and cultural tourism of Puglia, part of our projects to promote tourism and enhance local traditions.

My heart was in my throat, I was so excited, in fact I had not prepared for anything and so I decided to "displace" the audience in some way. I distributed copies of the magazine (it was bilingual) to each of those present and invited them to discover and comment on it together as if we were leafing through a travelogue.

The participation was extraordinary and ended with a long applause, the roar of which I can still hear today. This success demonstrated the effectiveness of our territorial marketing and cultural promotion strategy, highlighting our expertise in involving public and private entities to create synergies for territorial development.

Through "SANCTA the places of the soul," we promoted local resources and enhanced the Apulian territory, collaborating with local governments and private companies to promote Puglia's cultural and religious tourism. Our ability to create networks between public and private entities and to innovate territorial culture has been further strengthened by this project.

2012 - PATRONS OF APULIA

If we get out LIVE from this room, I expect you in May at my house to attend our patronal feast.

The invitation was extended to me by Mr. Nicola of San Severo, whom I met in a sad hospital room in San Giovanni Rotondo. I went there in May and was thunderstruck to see "i fujenti."

I immediately went down the street during the patronal feast of Madonna del Soccorso to film what was happening: extraordinary, I thought. After a few days I was in the region in front of the Councillor for Tourism Silvia Godelli, to whom I proposed, film in hand, to create a new tourist-cultural brand (as we had done for the Easter rites) with the claim "Patrons of Puglia: The Feast" that would tell the most characteristic patronal festivals of our region.

The proposal was enthusiastically accepted and I immediately set off in weaving the "network" of municipalities. Fifteen municipalities immediately joined, over the years it became thirty-two.

We divided the festivals by typicality and peculiarities: from triumphal floats to fires and lights, from historical processions to pilgrimages and sea festivals.

The creation of a specification signed by the municipal bodies, guaranteeing the quality of the reception services offered to the traveler, allowed the creation of a network among thirty municipalities in Apulia: from the Gargano to the Ionian Sea with a view to deseasonalization of tourist flows through the creation of a color pocket guide divided by itineraries, a dedicated web portal, social activities and participation in trade fairs. This project was part of our plans to promote tourism and enhance local traditions, demonstrating the effectiveness of our territorial marketing.

Our territorial marketing strategy has helped make Puglia an attractive tourist destination, offering tourists a comprehensive experience that includes discovering the local traditions and cultural beauty of the region. Take the next step to promote your territory. Contact us to start a partnership, and browse our recent projects to see our approach in action.

website > www.patronidipuglia.it

video > https://youtu.be/V2DQHvMzV5w?feature=shared

2010 - EASTER in APULIA

But WHO ARE YOU? She asked me while looking me in the eye, a regional official in the corridors of the BIT International Tourism Exchange in Milan. It was a question intended to investigate how a simple "private individual," without any kind of political labeling, could set up a public institutional "network," involving private individuals as well, for the creation of a tourism and cultural brand on the events of Holy Week in Apulia.

"You have discovered hot water! It was right in front of us and no one had paid attention to it."

It was a phrase very frankly dictated to me by a city councilor. In short, the interest and attention towards the tourist and cultural promotion project "Holy Week in Apulia: Places of the Passion" was enormous. Then the Airports of Puglia, RAI 3 Puglia, andENIT Agency of the Ministry of Tourism joined in.

The activities carried out were: stand for two months at the Bari-Palese Airport, realization and free distribution in the most important tourism fairs of a multilingual pocket guide and related web portal, social activities, public meetings in the municipalities adhering to the tourist-cultural promotion project. This project was part of our plans to promote tourism and enhance local traditions, highlighting our expertise in territorial marketing.

Through collaboration with public and private entities, we created synergies for territorial development and promotion of local traditions. The pocket guide, dedicated web portal and social activities have underscored our ability to promote Puglia's cultural tourism, involving local governments and private companies.

This project highlighted our ability to create networks between public and private entities, promoting local resources and enhancing the Apulian territory.

website > www.settimanasantainpuglia.it

video > https://youtu.be/N3GZ-2DXW6I?feature=shared

2008 - HOLY WEEK in APULIA

but ONLY Molfetta? It was a question I was constantly hearing in the corridors of the BIT - Milan Tourism Exchange and also in the Molfetta infopoint, when tourists, after witnessing the Easter rites in my town, would ask about other locations.

I realized then that we had a huge tourist and cultural potential on our hands, and I immediately transformed the tourist-cultural promotion project from Holy Week in Molfetta to Holy Week in Apulia.

I immediately gathered the first adhesions of fifteen Apulian municipalities from Gargano to Salento: in the following years the municipalities became twenty-two. Regional institutional involvement was also needed, however, and not knowing where the office of the Regional Department of Tourism was, the then Regional Councillor Guglielmo Minervini put me in touch with the Regional Councillor for Tourism Massimo Ostilio, who with great enthusiasm approved our project, which also included the involvement of private companies.

A meticulous work of research, selection and analysis of Apulian processional events, where the emotional involvement on the part of the traveler becomes a strong point of the event and a tourist attractor. The creation of a specification signed by the municipal bodies, which guarantees the quality of the reception services offered to the traveler, has allowed the creation of a network among twenty-two municipalities in Puglia: from the Gargano to the Ionian Sea.

The design of itineraries divided by province to meet the needs and interests of travelers: THE GARGANO AND DAUNIA • IMPERIAL APULIA • BARI AND THE COAST • THE SALENTO • THE MAGNA GREECE

The creation of a bilingual pocket guide, a dedicated bilingual web portal, social activities, participation in trade fairs, with the aim of deseasonalizing and differentiating the tourism offer. This project was part of our plans to promote tourism and enhance local traditions, demonstrating the effectiveness of our territorial marketing.

Through collaboration with public and private entities, we created synergies for territorial development and the promotion of local traditions, emphasizing our ability to promote Puglia's cultural tourism by involving local governments and private companies.

Interested in promoting the culture and traditions of your region? Write to us now for a tailor-made consultation, and explore our initiatives that have had a significant impact.

website > www.settimanasantainpuglia.it

video > https://youtu.be/mFyxf_KhjRE?feature=shared

2007 - HOLY WEEK in MOLFETTA

"I want a beautiful MANIFESTO!" Was asked for it in my office by the then prior of the Confraternity of Death, Dr. Franco Stanzione, accompanied by photographer Antonio D'Agostino.

After a few days, I showed up at the appointment with more than the graphic layout of a poster, with two typewritten folders describing a promotional project on the rites of "Holy Week in Molfetta" at a total cost of 30,000.00 euros.

They were shocked to say the least: the prior immediately said that the Brotherhood could only contribute a small fee.

Thanks to the involvement of the private companies Remec, Cattolica Popolare, Oleificio Goccia di Sole, Top Service, Garden Hotel, Editrice L'Immagine, Rifindecor, ConfSud, and without any public contribution, the project took shape and substance and we set off in the realization of:

Exhibit space at the International Tourism Exchange in Milan

Stand for two months at theBari-Palese Airport

Infopoint at the headquarters of the Confraternity of Death

A bilingual catalog and web portal

Guided tours during the Easter period

This project was part of our plans to promote tourism and enhance local traditions, demonstrating the effectiveness of our territorial marketing.

Through collaboration with public and private entities, we created synergies for territorial development and promotion of local traditions. The pocket guide, the bilingual web portal, social activities, participation in trade fairs, and guided tours have underscored our ability to promote cultural tourism in the city of Molfetta, involving local governments and private companies.

This project highlighted our ability to create networks between public and private entities, promoting local resources and enhancing the territory of Molfetta. Our territorial marketing strategy has contributed to making Molfetta an attractive tourist destination, offering tourists a comprehensive experience that includes discovering the local traditions and cultural beauty of the region.

2006 - NINE MERCHANT AT THE FAIR

Why don't we try to SHARE our know-how to create new business opportunities with other colleagues?"

Why not try to network and create synergy among entrepreneurs? For the first time in our city, nine companies from Molfetta's industrial area shared an exhibition space within one of the most emblazoned trade fairs of the time, Bari's Fiera del Levante. 

- Cattolica Popolare - Globeco - Gaudio - Giesse Impianti - Grossano Arredamenti - Inottica - Molfetta Outlet - Remec - Sitec were the nine companies that immediately joined the promotion and marketing project, self-financing themselves and without any public contribution.

Business activities that were different from each other, but shared an idea, a vision, a territorial marketing project.

At the end of the trade show event, my office was filled with floral tributes as a sign of gratitude from colleagues for the work they had done and the excellent business results they had achieved, with a commitment to try again from scratch the following year.

This success highlighted our expertise in networking between public and private entities, promoting local resources and enhancing the territory of Molfetta.

The territorial marketing project "NOVEMERCANTIinFIERA" has further strengthened our ability to make our region's city of Molfetta more attractive for new business opportunities and economic development.