NINEMERCHANTatTHEFAIR2006

Why don't we try to SHARE our know-how to create new business opportunities with other colleagues?"

Why not try to network and create synergy among entrepreneurs? For the first time in our city, nine companies from Molfetta's industrial area shared an exhibition space within one of the most emblazoned trade fairs of the time, Bari's Fiera del Levante. 

- Cattolica Popolare - Globeco - Gaudio - Giesse Impianti - Grossano Arredamenti - Inottica - Molfetta Outlet - Remec - Sitec were the nine companies that immediately joined the promotion and marketing project, self-financing themselves and without any public contribution.

Business activities that were different from each other, but shared an idea, a vision, a territorial marketing project.

At the end of the trade show event, my office was filled with floral tributes as a sign of gratitude from colleagues for the work they had done and the excellent business results they had achieved, with a commitment to try again from scratch the following year.

This success highlighted our expertise in networking between public and private entities, promoting local resources and enhancing the territory of Molfetta.

The territorial marketing project "NOVEMERCANTIinFIERA" has further strengthened our ability to make our region's city of Molfetta more attractive for new business opportunities and economic development.

HOLYWEEKinMOLFETTA2007

"I want a beautiful MANIFESTO!" Was asked for it in my office by the then prior of the Confraternity of Death, Dr. Franco Stanzione, accompanied by photographer Antonio D'Agostino.

After a few days, I showed up at the appointment with more than the graphic layout of a poster, with two typewritten folders describing a promotional project on the rites of "Holy Week in Molfetta" at a total cost of 30,000.00 euros.

They were shocked to say the least: the prior immediately said that the Brotherhood could only contribute a small fee.

Thanks to the involvement of the private companies Remec, Cattolica Popolare, Oleificio Goccia di Sole, Top Service, Garden Hotel, Editrice L'Immagine, Rifindecor, ConfSud, and without any public contribution, the project took shape and substance and we set off in the realization of:

Exhibit space at the International Tourism Exchange in Milan

Stand for two months at theBari-Palese Airport

Infopoint at the headquarters of the Confraternity of Death

A bilingual catalog and web portal

Guided tours during the Easter period

This project was part of our plans to promote tourism and enhance local traditions, demonstrating the effectiveness of our territorial marketing.

Through collaboration with public and private entities, we created synergies for territorial development and promotion of local traditions. The pocket guide, the bilingual web portal, social activities, participation in trade fairs, and guided tours have underscored our ability to promote cultural tourism in the city of Molfetta, involving local governments and private companies.

This project highlighted our ability to create networks between public and private entities, promoting local resources and enhancing the territory of Molfetta. Our territorial marketing strategy has contributed to making Molfetta an attractive tourist destination, offering tourists a comprehensive experience that includes discovering the local traditions and cultural beauty of the region.

MASKS. We want YOU!

as the creator and coordinator of the communication campaign.

Europe trusts us! With courage and a hint of trepidation, we cast off our moorings and venture into unknown territories, dreaming of new horizons. With stubbornness, you tear down walls, mistrust and, despite some "quacquaraquà" or "empty pockets", you meet those who will turn out to be your companions on this new journey.

Then, unexpectedly, a signal arrives from Spain, a whatsapp message to which Portugal, Romania and Italy immediately reply. Finally, after a few months, the long-awaited email from the European Commission arrives for the project"MASKS unveiling the arts and works behind the masks": Congratulations... the three-year project has been approved!!! (2024-2026).

An alliance of 12 partners to tell the story of traditional and archaic masks, consisting of three European universities, twovocational training institutes, two business associations, two SMEs, two research institutes and a museum.The project will be carried out by three European universities, two business associations, two SMEs, two research institutes and a museum, carrying out a training action that includes online training, mobility and a living laboratory activity.

With this initiative, aimed at enhancing local resources and developing local tourism, we intend to create synergies for territorial development and promote local traditions.

We are willing to collaborate with public bodies for tourism and cultural projects and with private companies for promotional events, demonstrating our experience in the creation of networks between public and private bodies and in the implementation of territorial marketing projects.

This project demonstrated how effective communication can overcome cultural barriers and promote local traditions. Explore other projects where I have used similar strategies to achieve extraordinary results.

website > www.unveilingthemasks.uva.es

video > https://youtu.be/dJ8aUiIu-kI

video > Tricarico (mt) - Italy - https://www.youtube.com/watch?v=1vs-8td0RSw&t=7s