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NICHT

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NICHT

PHILARMONIEBERLINO2013

 

Das ist NICHT gut! (that's no good!)
commented the German security officer when he saw the way I was trying to set up my projector in the foyer of the Philharmonie Orchestra.
 
That evening they had dedicated a space for me to project videos and images of Holy Week in Apulia as well as to distribute guidebooks in German as part of our project to promote tourism and enhance local traditions.
 
The projector was not perfectly horizontal to the wall, so I was scrambling with scraps of paper in trying to give it the right balance: he came right away with his toolbox, level and grommets and in no time fixed everything. This episode highlighted the typically southern creativity of making do against the German concreteness.
 
I was there because that evening an exceptional event would take place at the Berlin Philharmonie. The Ruvo di Puglia Band, conducted by Maestro Pino Minafra, accompanied by the "Faraualla" musical group , would perform a concert of Apulian funeral marches.
 
This event was part of our territorial marketing and cultural promotion projects aimed at enhancing local resources and promoting the local traditions of Puglia.
 
The theater was sold out and it was peculiar to see the German audience attend a concert of Apulian funeral marches paying 25.00 euros for the entrance ticket complete with a standing ovation at the end.

 

 

 
video > https://youtu.be/rfTGIFn_7gQ?feature=shared

 

website > www.settimanasantainpuglia.it

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VETENDOINE

VISITBITONTO.COM2017

 

VETENDOINE
"ch' tande vetendoine propri a taje a’ venna chiameu” (With so many Bitontines just had to call you). This was said to me in the first meeting of the whole tourism chain of the city of Bitonto, a well-known chef from Bitonto.

 

There is always someone who makes controversy, often a sterile and useless controversy, in public meetings: it's part of the game, I'm used to it. Contact us today to find out how we can work together to enhance the resources and traditions of your area, and view our other projects to explore the successful initiatives we have implemented in the tourism and cultural sphere.

 

It was a courageous decision by thecouncillor for tourism, culture and territorial marketing, Rocco Mangini, to aim for a greater awareness of the rich cultural, historical and food and wine heritage on the part of all tourist and cultural operators in the area, arriving at the creation of a multilingual pocket guide for a tourist and cultural revival of the city of Bitonto.
 
This project of cultural promotion and enhancement of local resources demonstrated the importance of territorial marketing.

 

Such a courageous choice that after the presentation of the VISITBITONTO.COM guide, thanks to the tireless work of the councillor for tourism and culture Rocco Mangini, as well as the entire administration led by Mayor Michele Abbaticchio, Bitonto reached the finals as the Italian Capital of Culture 2020, playing it all the way with the city of Parma. This success highlighted our expertise in promoting tourism in Puglia and creating synergies for territorial development.

 

The visitbitonto.com project involved local governments and private companies, promoting the local traditions and cultural heritage of Puglia. Through the multilingual guide and related initiatives, we enhanced the territory of Bitonto, demonstrating the effectiveness of our territorial marketing strategy and the ability to create networks between public and private entities.

 

 

promotion&communication

BUENOSDIAS

SPAIN&APULIA2019

 

 

BUENOS dias
hablo con el Sr. Armenio sobre la Semana Santa en Apulia?... (Good morning, is this Mr. Armenio speaking from Holy Week in Apulia?). I thought it was a call center or a prank call: on the other end of the phone was someone who kept speaking to me in Spanish that was incomprehensible to me.

 

I understood that we were to meet shortly thereafter at the Faculty of Philosophy of theUniversity of Bari. We immediately agreed on a tourist and cultural twinning on the rites of Apulian Holy Week and the rites of the Spanish region of Castile and León, a project of cultural promotion and enhancement of local traditions.

 

Contact us today to find out how we can work together to enhance the resources and traditions of your area, and view our other projects to explore the successful initiatives we have implemented in the tourism and cultural sphere.
 
Fifty-two of us left for Valladolid with the Band of Bitonto, the brethren from Vico del Gargano, regional leaders, and the Feart coop from Molfetta, for concerts and a photo exhibition at the Royal Palace of the Spanish city. This event was part of our commitment to territorial marketing and creating synergies for territorial development.

 

On the way back, we were expected to visit the municipalities of Bitonto, Molfetta, and Vico del Gargano for concerts and a traveling photo exhibition, further promoting cultural tourism and the enhancement of the Molfetta area. The event concluded in Lecce with a final conference on Apulian and Spanish Easter rites, demonstrating our expertise in Apulia's tourism promotion and territorial cultural innovation.

 

This twinning strengthened networks between public and private entities and contributed to the promotion of Puglia's local resources and cultural traditions, enhancing our mission to create connections and development opportunities for local governments and private companies.

 

 

 

website > https://www.settimanasantainpuglia.it/content/puglia-spagna.asp?lan=ita

 

video > https://youtu.be/ByBs7Kw1nG8?feature=shared

 

video rai3 > https://youtu.be/1ag-yqVeVE8?feature=shared

 

 

tourismandculturalpromotion

NATIONALSOCIALIST ...

PHOTORACCONTO2020...NAZIONALsocialist!
is what we inadvertently wrote in the Spanish edition of the photographic volume accompanying the "Spring Full Moon" photo exhibition .
 
The computer's autocorrect program had changed the word from "national popular" to "national socialist." I was informed of this a few hours before catching the plane to Madrid by an incensed phone call from Spanish friends, to say the least.
 

 

Panic! They did not come to welcome us once we arrived in Valladolid: they were furious. On these occasions you understand that you can only count on yourself; we had only a few hours to spare and a solution had to be found or else "everything would blow up." Fortunately we found a printer willing to print immediately, paying through the nose, the copies needed for the press conference we would have that day at the Royal Palace.

 

Everything fortunately ended with kisses and hugs. I have collected within a volume, later purchased by the University of Valladolid, all the human and professional experience lived in those days and that I will forever carry in my heart as a memory of an unforgettable human and professional adventure.
 
This event further strengthened our capacity for crisis management and international cultural promotion, demonstrating our competence in territorial marketing and the enhancement of local resources, even in emergency situations.
 
Through this project, we promoted the local traditions and cultural heritage of Apulia, creating networks between public and private entities and collaborating with international cultural institutions.
 
The 'Plenilunio di Primavera' photo exhibition helped to promote cultural tourism and local development, reinforcing our mission of territorial cultural innovation:view our other cultural projects to discover the successful cultural events we have realised over the years and contact us today to learn more and find out how we can work together!

 

website > https://www.settimanasantainpuglia.it/content/puglia-spagna.asp?lan=ita

 

video > https://youtu.be/NTqlhPwyjFQ?feature=shared

 

 

Photoracconto

REDZONE

PUGLIAUTENTICA.IT2021 This is a RED zone, Mr Armenio!
mayors and municipal councillors answered me on the phone. In the first months of 2020, the country was at a standstill due to the pandemic and it was forbidden to travel by any means.
We were all living in a moment of 'suspension' and talking about tourism, travel and holidays might have seemed inappropriate to many.
 
Instead, it was precisely the lever on which I aimed to stimulate the administrators to already think about the post-pandemic period, when the world would start up again. It was time to be prepared for the restart with targeted tourism and cultural promotion projects.

The turning point was precisely this: to go further, broaden our horizons and look to the future with optimism, enhancing local resources and promoting local traditions.
 

I decided to group our contents, on which we had been working for the past few years (from Easter events to patronal festivals, from the Christmas period to the Paths of the Soul and food and wine excellences), within a single brand, with an easily identifiable claim: PUGLIAUTENTICA.IT, the Apulia you have never seen.

 


Fourteen municipalities from the Gargano to the Ionian Sea and fifteen Apulian agri-food companies have joined the 'network', creating synergies for territorial development and promoting territorial marketing for local administrations and private entities.
 
With our e-commerce activity, we ship agri-food products throughoutEurope, contributing to the tourist promotion of Apulia.
Contact us today to find out how we can help you enhance the resources of your territory and promote your local traditions, and view our other projects to explore the successful initiatives we have implemented for eco-sustainable tourism.
 
This project demonstrates our experience in networking between public and private entities, in territorial cultural innovation and in the realisation of promotional events for eco-sustainable tourism.
 
 
website > https://www.pugliautentica.it/en/home.html
 
video > https://www.youtube.com/watch?v=JGa2IEa5MHg&t=4s

 

press > www.pugliautentica.it/parlano-di-noi.html

 

press: www.rainews.it/tgr/puglia/articoli/2021/05/pug-Puglia-autentica-turismo-cultura-agroalimentare-097ed912-afb4-40f4-917b-4a1477c63ea2.html
communication&mkt territorial